Azadi Se Antyodaya Tak is a 90-day campaign launched on 28th April, 2022 with a mission to saturate 75 Districts across 28 States/UTs with beneficiary schemes of 09 central ministries/departments. Continuing with the spirit of the year- long Azadi Ka Amrit Mahotsav (AKAM), the identified districts are aligned with the place of birth of 100 Freedom Fighters, who made the ultimate sacrifice for the nation during its struggle for independence.

The goal of the campaign is to take up 17 select schemes with direct assistance to beneficiaries in saturation mode, reaching out to the person at the bottom of the pyramid in rural areas by each of the participating ministries/departments. The 75 districts, marginally lagging behind in the development parameters, have been shortlisted through MPCE (Monthly Per Capita Expenditure) and D5/D7 SECC-2011 (Socio-Economic Caste Census) data.

Azadi Se Antyodaya Tak campaign is a concerted effort of Ministry of Rural Development, Department of Social Justice & Empowerment-Divyangjan, Ministry of Women & Child Development, Department of Financial Services, Ministry of Skill Development & Entrepreneurship, Department of Agriculture & farmers Welfare, Department of Health & Family Welfare, Department of Animal Husbandry & Dairying and Ministry of Labour & Employment. The campaign is being implemented in a celebratory mode involving all rural stakeholders including families of selected freedom fighters (FF), Panchayati Raj Institutions (PRIs), women networks, youth groups and students highlighting the achievements of the schemes. It is also participatory in its approach with active support of public servants like local MPs, MLAs, Sarpanch etc.

The Azadi Se Antyodaya Tak campaign is being led by Ministry of Rural Development with active support from Ministry of Culture and all participating ministries/departments.